This is part 2 of the concept shop blog, and it is here where I will introduce to you 'Rilassare'. Rilassare stands for 'Relax' in italian. My concept is simple - To improve 'The Coffee Connoisseur' ( TCC ) to a whole new level, by combining other elements like the library and 'Kbox' experience into it while retaining TCC's original art loving style for only one aim ; to be the epitome of a relaxation and art expression cafe.
Like TCC, Rilassare is a brand. After much reflection and deep thinking, the name Rilassare may be foreign and difficult to remember by for locals. Therefore I've decided to make an abbreviated alternative, which is 'RScafe'. Like every brand, Rilassare have a logo too. Since it is a cafe serving mainly coffee, the logo is made into an abstract shape of 'RS', symbolising a coffee cup.
This is the process of how the logo came to be.
The Concept In Depth
The concept of Rilassare is to be the epitome of an art and relaxation cafe. Therefore, I've considered to merge Rilassare with the National Library of Singapore and also the Cheng San library branches. With this, people who visit the library could have a place to relax, have a meal or even read their books there. They could even borrow board games from the cafe and play them with friends as they enjoy our beverages. Rilassare also offers art films and movie rental, where they could bring the dvds home to watch or just use the 'Movie appreciation' rooms.
With that, we would also promote award winning art films , and screen them for free at selected timeslots. Besides the movie appreciation room to indulge customers with graphic satisfaction, we also have the 'Music Booth', where customers can play their favourite music there either with our own audio system or via their own iTunes plug-in. We would also rent music of many different genres, from classical to rock. If you think that rock music would spoil the overall ambience, do not worry ; our music booth are 100% soundproof, made in such a way that only the people inside can hear what they are playing.
Besides the music, we also have a 'Karaoke' service within the music booth, so that customers can chill and hang out with their friends inside the booth while enjoying their favourite cup of beverage or food.
Here is the conceptual sketch of the music booth.
The Floor Plan
Finally we have the rough sketch of the floor plan.
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